Think ahead. Look back. Work together – worldwide.
A shared way of thinking, a good grasp of the corporate principles, and values that are translated into action combine to create the foundation for global success at Bosch. It is values and principles like these that guide our 300,000 associates worldwide, enabling them to develop innovative and beneficial solutions and products on a daily basis.
Interview : Franz Fehrenbach (chairman of the board of management)
The Bosch way of thinking and acting most certainly has some peculiarities.
Corporate culture and values play an increasingly important role the bigger, more diverse and more international a company gets Bosch culture means a lot of different things to me, obviously, but I would like to single out two essential aspects.
Our corporate culture can advance integration of the international team; our values in particular also serve as a benchmark by which we can evaluate our activities.
Seen from this angle, corporate culture can also exercise pressure.
The Bosch culture is about more than just comforting employees:
corporate values can encourage employees to work jointly, efficiently and rapidly to achieve our common aims.
All our values will shape the future of Bosch.
Obviously, future and profit-oriented behaviour have been placed on top of our value system on purpose.
However, the following values are equally important:
trust, openness, fairness, compliance and diversity.
You could say that these values show us the way to achieve our central objective:
securing the future success of Bosch.
Future
Thinking matters to us. Thinking ahead even more.
For Bosch, thinking ahead means finding solutions for the issues of tomorrow – today. We strive to identify people's needs at an early stage and thus lead the way when it comes to making future technology a reality. Read on to find out what thinking ahead means for us in practical terms.
A good idea will solve a problem. A brilliant one solves a whole lot more.
For Bosch, being innovative is about more than just developing new ideas – it is also about creating real added value. We are especially proud when we generate added value that people can use in a number of different ways. Read on to find out how innovative strength translates into our day-to-day business, and what ideas are characteristic of Bosch.
There’s only one kind of technology we call advanced – the kind that benefits people.
For Bosch, generating benefits means developing products that improve everyday life for each and every one of us and offer real added value. Read on to find out how our ideas benefit people.
There’s no alternative to staying true to yourself.
For Bosch, determination means scrutinizing our performance to ensure continuous improvement. It also means standing by our decisions – unconditionally. This enables us to offer our customers innovative technology at the highest quality standards. Read on to find out how determination leads to long-term success.
For Bosch, knowledge means following our pioneering spirit, identifying future needs, and responding to them with innovative and beneficial ideas. Bosch places great emphasis on seeing knowledge as an ongoing process that must be supported and promoted. Read on to find out why we never tire of learning and why curiosity is the mother of invention.
If you know where your roots are, you’re at home anywhere in the world.
For Bosch, internationality means demonstrating intercultural competence in more than 150 countries worldwide, and being open to new ways of thinking without losing sight of where we come from. This enables us to achieve high quality standards worldwide. Read on to find out what is needed to become a global player and why the language of quality is universal.
Being different is the only way to be the perfect match.
For Bosch, diversity means combining individual talents and strengths to achieve success for the company as a whole. In addition to offering economic advantages, this strategy also creates a harmonious working environment – worldwide. Read on to find out how best to bring your talent to bear, and why diversity is the key to our success.
